Millyard Museum and Research Center (603) 622-7531 This email address is being protected from spambots. You need JavaScript enabled to view it.

MHA Historic Preservation Awards

Book Signing and Author Talk: "Moxie!" by Merrill Lewis

Saturday June 8th, 2019
11:00 a.m. - 12:30 p.m.
Millyard Museum - Included with Regular Admission

                                            Moxie cover  The phrase "He's got a lot of moxie!" is taken to mean that one has nerve, vigor, and grit. Learn all about it when local author Merrill Lewis comes to the Millyard Museum on June 8 at 11 a.m. to discuss his new book, “Moxie!”

Other than native New Englanders, most Americans are generally quite unaware that Moxie is a bittersweet patent medicine turned soda pop.

This soda pop was originally called Moxie Nerve Food, which was guaranteed to cure nervous exhaustion and a host of associated ailments.

This book chronicles Moxie's rich history – it was first bottled in 1885 – and its brilliant marketing breakthroughs, as well as some corporate misfortunes and rebounds along the way.

The authors are card-carrying members of the New England Moxie Congress, including Dennis Sasseville and Manchester’s own Merrill Lewis. The book talk and signing are included with admission to the Millyard Museum, and will include free samples of Moxie, courtesy of Coca-Cola of Northern New England.

The lecture and book signing are included with admission to the Millyard Museum. To RSVP, call 622-7531 or write to This email address is being protected from spambots. You need JavaScript enabled to view it.

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